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Strategy
© By: Elizabeth Morgan
Article Summary:
Stated in simple terms, strategy is a complete plan designed specifically for attaining the objectives of the firm. The objectives indicate what the firm wants to achieve; the strategy provides the design for achieving them. It is the strategy that decides the success at the business unit level, which in turn decides the total corporation's success. The linkage between strategy and overall corporate success is indeed direct and vital. And in this linkage lies the significance of strategy...
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