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Branding

© By: Eddie Tobey

Article Summary:

Product identification is the process of branding products. The branding is an important aspect of product planning. It involves the assignment of a brand name to the product being offered to the customers. The word "brand" is a comprehensive term. According to the American Marketing Association, a brand is a name, term, symbol or design - or a combination of them - which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors...

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