The wisdom of sales is best summed up by Nike, “Just do it”. Too many salespeople including myself will focus on developing a perfect sales plan before they make the first call. To often the perfect letter never reaches the client because it isn’t mailed. The sales call isn’t made because the salesperson doesn’t know the exact words to say.
I write this article today without my proof readers’ approval. It will have some grammatical mistakes but it will reach the point on time and be on the digital highway. Why, because I just did it.
One of the best mailers I ever sent was hand written on torn card board. It wasn’t fancy but it had a huge response. The message stood out from anything else on my prospects desk. If I had waited until my message was professionally printed and perfect, I wouldn’t have sold anything that month.
The First Lesson of Sales - Do It with Attitude
As a student of sales and considered an expert at creating sales programs and sales action plans for sales organizations, nothing happens until someone sells something. The salesperson with a positive attitude and a passion for what they are doing will always sell something. If you don’t have the perfect words or know exactly what to say, don’t sweat it. The important thing to have is the right attitude for helping clients with their problems. Use this attitude and sell them on a solution that improves their results. Good Selling.
Steve Martinez is the founder and CSO (Chief Sales Officer) with Selling Magic. The Business Development company is sales oriented and a CRM pioneer in automating and customizing ACT or Outlook with the best practices of sales management for increased sales. http://www.sellingmagic.com
