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Techniques of Persuasive Communication: Old Wisdom in a New Package
By: Philip Yaffe
Considering the reader’s point of view is basic to persuasive communication. but often we confuse our interests for those of our audience. Yaffe’s Law provides functional safeguards against going off-track en route to this laudable objective...
Stop Writing Press Releases. Start Writing News Releases.
By: Philip Yaffe
Journalists hate “press releases” and love “news releases”. Most people use these terms interchangeably, but there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information...
Working in the community
By: Andrew Sandon
The idea of community has been put forward recently as the answer to problems of modern society and shows crisis of modern state. Similar tendencies are observed all over the world...
3 Mistakes You Cant Afford To Make When You Write A Press Release
By: Paul Hartunian
Are your press releases not getting the response you expect? You may be making one
(or all!) of these mistakes. Correct them and watch your response rate soar!..
The Important Role Of Public Relations
By: Susan Jan
Public relations plays a key role in helping business industries create strong relationships with customers...
Making the Release
By: Vonetta Booker-Brown
Tips on writing a great press release that will get attention--and free publicity for your business...
The Power of PR
By: Roxanne Ravenel
Savvy small business owners know the importance of saving money. There are definitely times when going cheap spells disaster (you've seen those Hefty commercials, haven't you?); but this isn't one of them. Welcome to the wonderful world of PR - public relations; or, as we like to call it, free advertising - an essential part of any effective marketing strategy...
Almost Free New Product Publicity Can Work For You
By: Terry Weber
Almost free new product publicity. My successful experience with clients over the
years. Examples of how publicity campaigns can work for you. New products publicity
writing is my specialty. How to get profitable results at relatively low cost to you. What
works and the many benefits of sales that are traceable to a specific new product
release campain. You must have a plan and I can help you find ut what works best by
working together with you for your success...
Your Expertise is Boring!
By: David Avrin
Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture - Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media's first call list...
PR Crisis Management - Tell It All, Tell It Fast And Tell The Truth
By: John Hicks
Handling communication with the media, staff, investors and suppliers in a crisis situation needs forward planning.
Here, John Hicks of Headline Promotions, Press & PR shares some thoughts on the processes involved...
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