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When They Zig--You Zag       By: Tommy Yan
If you're like most consumers, the mail carrier cometh and you are deluged with packages. Most of them asking you to send money. So you separate your bills into pile A, and junk mail into pile B. And if you get around to it, you might go through pile B...

How To Punch Up Your Salesletter For Greater Response       By: Timothy Robinson
Recently a famous internet marketer revealed the secret behind how he got a massive response to the launch of his product. This marketer made his fame when in a single day in August 2004, he generated one million dollars on the sales of his product. Here's the secret.....

Direct Mail Marketing for Mortgage Leads       By: Hartley Pinn
Discover 3 tips for generating mortgage leads from your direct mail marketing campaign...

Tip Sheet Postcards Keep On Selling       By: Roger Parker
Postcards sent through the mail can play a major role in your permission based e-mail newsletter program. Their many benefits justify trying to obtain both your subscribers' e-mail and postal addresses...

Can You Afford Not To Advertise?       By: W. Mujahid Jackson
The importance of direct advertising. The cost per contact formula. How much is a customer worth to you?..







Write Pre-Lapsed-Donor Donation Fundraising Letters Before Donors Lapse       By: Alan Sharpe
When is the best time to recover a lapsed donor? Before they lapse. Using a "pre-lapsed donor letter."..

4 Great Ideas to Fund Raising       By: Joseph Then
Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you some GREAT, proven ideas to raise funds for your event...

How to Create a 66% Chance to Increase Your Direct Mail Response Rate?       By: Ugur Akinci
Testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case...

Fundraiser Donations - How Much You Should Ask For?       By: Ugur Akinci
What is your per-piece cost and response rate?..

Can You Sell A Price?       By: Ugur Akinci
If Groucho Marx (who once said "I don't care to belong to a club that accepts people like me as members") were alive today, he might have said "I'm not cheap enough to buy a valuable service that I can afford easily" and he would be right on the mark...









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