Do you know what it takes to become an expert in
your industry?
It's easier than you might think.
It really only takes two things:
1) Deciding you want to become known as an expert.
2) Following the proven path to becoming known.
Take a look around.
On the web. In your daily newspaper. In your
favorite magazine.
Listen to the radio. Watch TV.
You'll find one thing present in all of these places.
People sharing their expertise.
Sometimes it's through articles they've written.
Other times they're being interviewed.
Then ask yourself these questions:
1) Do these people have credibility?
2) If you were in need of services in their industry,
would you be likely to consider them?
Most times the answer to both of these questions
is, YES!
Because we assume that if they're in the media,
the media has checked them out and they ARE an
expert. They ARE qualified to be writing that
article, sharing that information or giving
that interview.
So how do you go about establishing yourself
as an expert?
Well, it's pretty easy. Here are 3 steps.
Step 1: Identify one area related to your business
in which you have a lot of knowledge and expertise.
Step 2: Appoint yourself the expert.
Step 3: Start acting like an expert. And,
here's how:
Write articles and post them in online article
directories or pitch them to the media.
Pursue speaking engagements.
Publish a newsletter or ezine.
Become a resource for the media and make yourself
available for interviews.
Do this long enough and you will become viewed
as an expert in your field.
And who do people like to do business with?
You guessed it - the expert.
This can be especially valuable if your business
is in a crowded field, with many others offering
similar services.
You need to give people a reason to pick you. And,
being the recognized expert is a great reason.
It brings people comfort. They believe you can
really help them.
And, they will be more likely to trust you.
After all, the media has trusted you.
The organizations you've spoken for have trusted you.
And, that trust transfers over and can lead to
more clients, higher rates and ultimately a more
successful business.
Debbie LaChusa created
The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-step Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com
