you need to build your own opt-in list. This is the only
way you can cultivate a meaningful relationship with
thousands of prospects that trust your opinion and insight
and are therefore more likely to buy from you.
Once you have built your database of loyal ezine
subscribers, you can profit from the list in various ways,
including:
=> Selling your own products to your list
=> Listing your affiliate programs
=> Doing Joint Venture deals
=> Selling advertising
Since list building is so crucial to your online success,
this article will cover 8 ways to build your list quickly.
1.Pop-ups increase sign-ups
Pop-up windows have a bad reputation in the industry for
annoying visitors. However, if you use it in a
non-intrusive way, it can triple your subscription rate.
I used to run ads for my ezine without pop-ups and could
only get less than 10% of my visitors to opt in. After
implementing a pop-up box, my conversion rate increased by
more than 20%.
You can pick up a java script that runs a pop-up from the
following sites:
http://javascript.internet.com/page-details/smart-popup.html
http://www.webreference.com/js utorial1/popup.html
2.Give a free bonus to your subscribers
Freebies never go out of fashion. Add a few free bonuses to
your offer and they increase the perceived value of your
product in the eyes of prospects. Similarly, give away some
free goodies for subscribing to your ezine and you will
notice a healthy increase in subscription rate. When giving
out freebies, make sure they tie in with the focus of your
site and that they give value to your subscribers. An
outdated ebook given as a free gift cheapens your ezine and
it is worse than not having a free bonus.
3.Submit your ezine to every directory available
Regularly find places to list your ezine. Although you won’t
get thousands of subscribers from these directories, there
will be a small steady stream of leads to your site. Do a
search on Google and you will be able to locate dozens of
ezine directories.
4.Submit your ezine to new ezine announcement lists
There are certain lists that are formed precisely for ezine
editors to announce their ezines to other ezine publishers.
Locate these lists in Yahoo Groups, join them and read their
posting guidelines. Then post your ezine details to all of
them.
5.Do an ad trade
Team up with other publishers to build your list. Look out
for ezines with the same size of subscribers as yours.
Then contact the publishers of these ezines to propose an
ad trade arrangement. You can trade classifieds, sponsor
ads or even solo ads. It all depends on the bargain you
strike with a fellow publisher.
6.Build your list with joint venture
One of the affiliate programs I joined encourages affiliates
to include a sign-up form for the program owner’s opt-in
list at our thank you pages for subscription. This got me
thinking about the possibility of trading ads on my
subscribers thank you page with other ezine publishers.
People sign up for my ezine and are invited to sign up for
my JV partner’s ezine on the thank you page. The strategy
is followed in return on my partner’s thank you page for my
ezine. It’s a win-win situation for both parties.
7.Submit articles to other ezines
Having your articles published by other ezines is a good way
to build your newsletter. Assuming that your article is
educational, readers will benefit from the information
provided and are happy to click on the link in your
resource box to your website. These visitors to your site
are targeted and are more likely to sign up for your
newsletter.
8.Make full use of your email signature
As an active internet marketer, you send out lots of emails
daily. Make full use of these mailings to pull a plug for
your ezine. Include information about your ezine in your
email signature file in all the emails you send out. This
will bring in a small but steady influx of subscribers to
your newsletter.
The above methods are steps that you can implement on your
website with ease. Do those things now and start growing
your list daily.
About the Author
Valerie Tay is the editor of BizBytes Newsletter. Written in an easy-reading style, this ezine is packed with practical and powerful tips on building, growing and marketing your business. New subscribers receive a FREE bonus eCourse. http://adhomebase.com/bizbytes.htm
